Less than four months after a San Luis Obispo County judge ruled that marijuana billboards on California’s interstate highways are prohibited by Proposition 64, two California legislators introduced dueling bills on the subject.

Assemblywoman Jacqui Irwin (D-Thousand Oaks) is pushing legislation that would expand prohibitions against advertising cannabis on interstate highways to include all state highways. Irwin believes that the authors of Prop. 64 wanted to limit cannabis advertising exposure to children by restricting billboards.

In their rebuttal, proponents of Prop. 64 noted in the Official Voter Information Guide that the proposition “contains the nation’s strictest child protections: warning labels, child-resistant packaging, and advertising restrictions, and it requires keeping marijuana out of public view, away from children.” The proposition restricts billboard advertising on any highways that cross a state border.

Even so, in 2019, the California Bureau of Cannabis Control interpreted the law to mean that billboards could be used to advertise marijuana…

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