The 420 holiday has long been a day of celebration of cannabis culture. But a group of activists has launched an effort to the make the day after into one for grappling with the challenge of creating an equitable, inclusive and diverse cannabis industry.

A day after revelers around the world mark 420, a still spirited — but more sober — summit of cannabis enthusiasts will this year declare their dedication to the fight for a just and equitable legalization of the plant.

This April 21 will mark the inception of 421 For All, a new campaign to advocate for criminal justice reform, social and economic empowerment, patients’ rights, environmental protection and related questions of inclusion and diversity in the legal cannabis industry.

A live-streamed fundraising event at New York City’s Chelsea Music Hall will kick off the effort that evening, with proceeds to benefit some of the organizations leading the fight for cannabis equality, including the Drug…

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