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Legal weed is currently among the fastest-growing industries in North America.

In just a span of two decades, this formerly taboo topic that few would discuss has become an industry expected to grow sales by 28% annually through 2021, according to ArcView Market Research. It’s also expected to create a lot of jobs tied directly to growing and selling cannabis, as well as indirectly through financing, packaging, marketing, and consulting.

At the heart of this growth is a major shift in the way the public views cannabis. In the U.S., five national polls over the trailing year have all demonstrated strong favorability — a range of 59% to 64% approval across those five surveys — toward the legalization of pot. Even folks who identified as Republican in the October 2017 Gallup poll showed a modest favorability toward legalization for the first time ever.

Interestingly enough, though, one group — and only one group –…

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